By Rebecca Harrelson, Staff Writer

Published in print Nov. 12, 2014

Hannah Dickerson, who goes by Avery, is a Consumer Apparel and Retail Studies major at UNCG. She is single handedly breaking the barriers of gender one logo at a time with her up and coming clothing company in Greensboro. The name Deconstruct came from her idea to deconstruct society’s view of how gender should be.

“We hope to become a retailer in the very near future,” said Avery. “If this becomes a reality we plan to carry the items we make along with items from other apparel and accessories companies with unisex styles and/or sizing.”

Most students at UNCG are residents for four (or five) years then they pick up and relocate, this is not always the best for the economics of the city. I asked Avery if this changed any of her plans after graduation.

Starting Deconstruct in Greensboro will obviously tie her down more to this city yet it will also give her a leg up on the new comers trying to start a business in a city unfamiliar to them. “I’ve become more of a part of the local market and I’ve grown to love Greensboro,” said Avery. 

Deconstruct’s unique logo makes remembering the idea behind the clothing really simple. The logo is half of the societal ‘male’ symbol and half of the societal ‘female’ symbol. “I feel like it depicts gender neutrality almost perfectly. The logo got its beginning as a sample design for a t-shirt for a close friend’s birthday.  After I printed the first t-shirt, I thought to myself ‘this is the perfect logo to represent my company,’ and that’s what it’s been since then.”

Sister’s Jewelry and Clothing Store on Tate has placed their orders for Avery’s designs and she is hoping to locate a space in Greensboro once her business takes off.