On Thanksgiving, it is a football tradition for the Dallas Cowboys and Detroit Lions to host games. In 1934, to boost local excitement away from baseball and towards football, the Lions offered to play football on Thanksgiving. Thirty-two years later, in 1966, Cowboys’ President and General Manager Tex Schramm saw Thanksgiving football as a perfect tool to increase the franchise’s popularity. That year, the team set an attendance record on Thanksgiving Day. They’ve played every year since then and every year in the future.