Every year the same things happen. We celebrate another birthday. We deal with the stresses of life. Then, we move on, just to do it all over again. But there’s something that happens every March that grabs the attention of many people all over the nation and have them glued to their TVs.
March Madness has become the obsession of so many people around the country, especially those that love watching sports.
But is it worth all the hype? It’s just a bunch of basketball games that are played to win a shiny piece of metal and a title.
At the same time, what’s point of the fans’ participation? They aren’t playing. They aren’t going to be better because of it, and the majority of them will get absolutely nothing from it.
Well, many people become so involved with the idea of it that they create games based on it so they can compete against one another as well.
Plenty of companies create brackets of the tournament so employees can predict who will win the entire tournament. Whoever does the best out of the entire company wins some sort of prize, sometimes money. Winning these brackets amongst your coworkers, friends, or families give you a bragging right that can’t be contested for a whole entire year.
Another fun aspect of the March Madness is getting to root for your favorite basketball team to win in the most talked about tournament in college sports. If you are a college student, you may have the opportunity to root for your own collegiate team in hopes to beat their competition hailing from across the country.
If you’re lucky enough to be able to score tickets to a basketball game within the tournament you find yourself in a sea amongst plenty of people rooting right along or right against you. There are so many aspects to March Madness that have caused so many people to fall in love with it to the point it’s their favorite thing of the entire season.
At the end of the day, March Madness gives people the opportunity to have fun and predict their fantasy of how games will go. And somehow, it makes people feel as though they are a part of it all. These fans are playing just as hard as the athletes, coaching as hard as the coaches, and hoping just as much as the families of the athletes.
The fans and athletes are not the only ones that seem to reap the benefits of March Madness, though.
Sports bars and restaurants that air the games have shown that March Madness inflates their sales not only during game times, but for the entire night as well.
March Madness brings people into the place and gets them to stay. This has caused many companies to sponsor and advertise the games the entire month just because of the money and participation it brings in. Because of this, the NCAA Tournament has become way more than just a series of games that happen during the month or March.
They become a financial powerhouse for businesses, networks, and athletes that are in any way involved in the games.
March Madness also gives something that college sports need: exposure.
With major league sports dominating the attention as much as they do, many people seem to not even care at all about college sports, including basketball. However, this tournament makes people care, even if it is for just one month. One month is plenty of time to learn a name, figure out talent, and put stats together.
The simplicity and shortness of it all is enough to get people to come back the following year.
Overall, everyone wins because of March Madness. Even those that lose their brackets. Companies build morale, sponsors make money, athletes get famous, and fans get to win in brackets and get bragging rights.
At the end of the day, it’s all for fun and it allows people to come together to celebrate the hard work and dreams of others, all while enjoying the company of one another.
During the current tense political climate, with all the madness going on in the country, March Madness seems like a unique way to unite people and come together to have fun and relax in a time where that doesn’t seem at all possible.
There really doesn’t seem to be any Madness in March Madness after all. And hopefully it stays that way.